Client: ECHO, Leahy Center for Lake Champlain
Project: Identity and Branding redesign
As the new Design and Brand Manager, I came into an organization that had a really strong logo mark but over 14 years, the brand and use of that logo had become inconsistent, muddy, and not representative of the family science learning and innovative nature center ECHO was becoming. While still an ongoing process, in less than a year, I have redesigned almost every piece of visual communication including business cards, annual report, letterhead. The business cards were designed to be free passes to come to the museum. Our branding goal is to be consistent, clear, fun, community resource, and communicate our new mission. Currently we are working on new branding guidelines. Illustrations by Magen Mitchell. Original logo by JDK/Solidarity.